So.. DIY.. that's all the conversation in all business circles, isn't it? Some NEW tool that helps you with CONSTANT contact. Right, that's what we need. Something that makes sure your "Customers" know what they need from you at all times. A new tool that FINDS new customers by data mining Google.. Sound familiar? OF COURSE IT DOES..
So here's the thing.. All that's really going on now-a-days, is two things.. Scams for things that cost almost nothing and do nothing. AND you have "personal" direct access to the big advertising agencies. That does not make DIY FREE... and if you don't know what your doing with it, your dead in the water.. Are things easier today?? NOT A CHANCE... are they harder? NOT A CHANCE... same same.. different names.. same ole story.. you STILL get what you pay for and you should really HIRE professionals if you care about the results.
ENOUGH SAID.. this one is simple.
Thursday, February 25, 2010
Saturday, February 13, 2010
Think Solitary - There's no other way in 2010
Time and Time again, I am fooled by the concept of wanting to help other people succeed at there goals. Why? What is it in my head that makes me think there's any value in that. It should ALWAYS be a trade. You can help someone succeed at there goals if there's something to be gained for you. Otherwise, you're not really helping them in the first place. They're just becoming dependant. Hard to see? YES.. but it's true. Fair and even trade for services.. FRIEND OR NOT... NEVER EVER give your services away, that only makes both the value of your services and the value of what your helping with worth EXACTLY THAT !!!
NOTHING....
NOTHING....
Tuesday, February 2, 2010
Creating is not enough -- THE SAD truth of the 2000's
Today I was very sad to come to a personal epiphany. You can no longer just be creative. It doesn't matter and it wont get you ANYWHERE. YOU MUST BE OR HAVE A SALES PERSON. To get one, you must be one, or rich to start with. This is the modern day problem with the Artist. They're a dead, not dying, DEAD breed. Here's why..
ANYONE can create now, in comes Garageband, photoshop etc. and we've ALL lowered our standards. The MP'3 has done it.. No one cares about quality any longer. MP3's are TERRIBLE compared to a real CD. Yet we ALL buy 99% of our music like that. PROOF.. Today's world is, "give me it now". Make it fast and make me rich. So no longer can you get noticed being a good (talented) artist. The Market is FLOODED, and since there's an starving artist on every corner (craigslist posting board), how are the "listeners" to know you? Let me guess Facebook... surrree.. you give that a try and get back to me.
The ripple effect is insane. Nothing is quality, so the people stop buying any product, no loyalty, why should they? big corporations just repackage the same bad idea over and over. Enter, the music industry. All the same. New name, here today, gone later today.
What's the answer? Atlas Shurrged. Give up. Stop Marketing your ideas. You can create them. Use them, and enjoy them. Share with friends. STOP wasting your time with marketing. Intellectual STRIKE !!!!... READ THE BOOK.. the answers are all here.
BUY CD's.. STOP BUYING iTunes CRAP. GET A REAL TV... You seen the PICTURE Quality on these flat screen pieces of junk? I had a real GLASS Sony Trinitron until a few months ago, there's NO comparison. Now I have this "LG" GARBAGE. NOT EVEN CLOSE.. DEMAND quality. SPEND ON IT. STOP SHOPPING AT WALMART.. Give your money WISELY. YOUR America is DEAD... we are NOTHING if we're not Creative.. and we are NOT creative right now..
Think!!!! Support Quality. Support Creativity !!!!
ANYONE can create now, in comes Garageband, photoshop etc. and we've ALL lowered our standards. The MP'3 has done it.. No one cares about quality any longer. MP3's are TERRIBLE compared to a real CD. Yet we ALL buy 99% of our music like that. PROOF.. Today's world is, "give me it now". Make it fast and make me rich. So no longer can you get noticed being a good (talented) artist. The Market is FLOODED, and since there's an starving artist on every corner (craigslist posting board), how are the "listeners" to know you? Let me guess Facebook... surrree.. you give that a try and get back to me.
The ripple effect is insane. Nothing is quality, so the people stop buying any product, no loyalty, why should they? big corporations just repackage the same bad idea over and over. Enter, the music industry. All the same. New name, here today, gone later today.
What's the answer? Atlas Shurrged. Give up. Stop Marketing your ideas. You can create them. Use them, and enjoy them. Share with friends. STOP wasting your time with marketing. Intellectual STRIKE !!!!... READ THE BOOK.. the answers are all here.
BUY CD's.. STOP BUYING iTunes CRAP. GET A REAL TV... You seen the PICTURE Quality on these flat screen pieces of junk? I had a real GLASS Sony Trinitron until a few months ago, there's NO comparison. Now I have this "LG" GARBAGE. NOT EVEN CLOSE.. DEMAND quality. SPEND ON IT. STOP SHOPPING AT WALMART.. Give your money WISELY. YOUR America is DEAD... we are NOTHING if we're not Creative.. and we are NOT creative right now..
Think!!!! Support Quality. Support Creativity !!!!
Monday, February 1, 2010
Outsoruce as much as you can. No ones below this idea...Small or Large business
When you sit and think about the idea of outsourcing, what's the first thing that comes to mind? A call center. Then you blood pressure goes through the roof, and your head starts to hurt. Just thinking about the communications that your going to be subjected to. All for being someones customer. I know I know.. I HATE THAT TOO... So here's the thing. We can talk outsourcing in many many ways for the small or large business. To be honest, I think it's MUCH better for the one man show. For the large corporation, there's just too much structure and too many things to deal with, that there's really no choice but to have those God-for-saken scripts that drive us insane. For the one man show, this is a simple and fantastic solution.
Thinking about your day in blocks of value and worth. Now with that said, if you're generating no income with your business activities, this is not really for you.. For example, if you're making 25 dollars and hour on what ever business practices you're engaged in, your probably working your tail off for that. Which means, not thinking about new business during your prime time. Your servicing your customers. Your not doing the research and early development that got you to making money in the first place.
So stop and take 30 minutes to make a list of all the task that do not require your personal touch. Things that you feel like if you had an assistant, you could let them handle. Do you really need to be the one, that surfs the net looking for places to post an ad, for free, to your company? That's kinda a no brainer. But, if your like 90% of the world, you do just that. What about looking for somewhere that makes your products you use that can make your goods cheaper, a cheaper shipping option, lower cost CELL service? All the little research things you spend HOURS AND HOURS ON.. There's NO reason for this. You should be on the PHONE.. YES.. I SAID IT.. THE REAL BUSINESS TOOL.... THE TEL-E-PHONE.. Weird huh? Think about this.. What if there was a way to get a print out EVERY Monday morning, with 50 places that use the services you offer, with the contact and brief descriptions of what they do? Think you could make good use of that? THIS IS THE WAY TO GO.. I know we all hate the idea of outsourcing our work to places like India at the moment, with our economy in the tank, but the plain simple fact is, there just aren't people in this country that will give you the quality of the work someone in India will for a FRACTION of the dollar. If there where, I would keep every dime here. Think about it this way, no one complains about where there Jeans come from, 99% of them, ain't made in the USA sunshine,,, NOT EVEN LEVI's.. read the Label.. I was shocked. I know this concept seems so impossible and so foreign to most of us.. Think on it.
Push for giving things a TRY.. Make goals of things like, "I will try this for 1 week". Most of the outsource companies charge about 4 dollars an hour for research and CS needs.. Give it an $80.00 try. Just for the sake of understanding something NEW if for nothing else.
The last thought.. You're at your most productive when you're happy and free from worry. You will be at your most efficient when you are stressed but LEAST effective. We strive for EFFECTIVE !!!
Time to walk the dog, drink a cup of coffee, and see what goes on around you. Watch a football game, listen to music. Spend time with your loved ones. THESE are the reason you strive for business success. So make sure to take those moments along the way. The math is above.. They charge 4 and hour and you make 25. What could you do with the extra time? Can you find a way to make 12 more dollars and hour? Then your return is simple. That 50% more then you where generating before with NO time.. Now you have your time... THINK ON THIS...don't rule it out.
Thinking about your day in blocks of value and worth. Now with that said, if you're generating no income with your business activities, this is not really for you.. For example, if you're making 25 dollars and hour on what ever business practices you're engaged in, your probably working your tail off for that. Which means, not thinking about new business during your prime time. Your servicing your customers. Your not doing the research and early development that got you to making money in the first place.
So stop and take 30 minutes to make a list of all the task that do not require your personal touch. Things that you feel like if you had an assistant, you could let them handle. Do you really need to be the one, that surfs the net looking for places to post an ad, for free, to your company? That's kinda a no brainer. But, if your like 90% of the world, you do just that. What about looking for somewhere that makes your products you use that can make your goods cheaper, a cheaper shipping option, lower cost CELL service? All the little research things you spend HOURS AND HOURS ON.. There's NO reason for this. You should be on the PHONE.. YES.. I SAID IT.. THE REAL BUSINESS TOOL.... THE TEL-E-PHONE.. Weird huh? Think about this.. What if there was a way to get a print out EVERY Monday morning, with 50 places that use the services you offer, with the contact and brief descriptions of what they do? Think you could make good use of that? THIS IS THE WAY TO GO.. I know we all hate the idea of outsourcing our work to places like India at the moment, with our economy in the tank, but the plain simple fact is, there just aren't people in this country that will give you the quality of the work someone in India will for a FRACTION of the dollar. If there where, I would keep every dime here. Think about it this way, no one complains about where there Jeans come from, 99% of them, ain't made in the USA sunshine,,, NOT EVEN LEVI's.. read the Label.. I was shocked. I know this concept seems so impossible and so foreign to most of us.. Think on it.
Push for giving things a TRY.. Make goals of things like, "I will try this for 1 week". Most of the outsource companies charge about 4 dollars an hour for research and CS needs.. Give it an $80.00 try. Just for the sake of understanding something NEW if for nothing else.
The last thought.. You're at your most productive when you're happy and free from worry. You will be at your most efficient when you are stressed but LEAST effective. We strive for EFFECTIVE !!!
Time to walk the dog, drink a cup of coffee, and see what goes on around you. Watch a football game, listen to music. Spend time with your loved ones. THESE are the reason you strive for business success. So make sure to take those moments along the way. The math is above.. They charge 4 and hour and you make 25. What could you do with the extra time? Can you find a way to make 12 more dollars and hour? Then your return is simple. That 50% more then you where generating before with NO time.. Now you have your time... THINK ON THIS...don't rule it out.
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