The bigger Goals are easier then the Small ones.

This is the simplest and strangest concept of all business models and ideas. lets talk fund raising. A million dollars is far easier to raise then $10,000. Why? Simple, the competition is so much less for the people asking for a million dollars, and the people you're no doubt asking have LARGE amounts of money. The goals are bigger and attract bigger fish. Every street corner has someone asking you to donate to something. Just 20 bucks.. Little red bucket and someone to help...

I will use a Rock band as an example. I recently was submitting a band CD for a review to magazines. I was using all the local mags. Hitting brick wall after brick wall. Thousands of bands a week are sending in their CD and Photo to the local small SF magazines. Those editors are buried and jaded to say the least. So I got the idea, lets think big. Try the Larger markets. One phone call to Rolling Stone, and I was in. Not sure the out come yet, but they answered the phone, something the SF weekly (who? exactly) would not do. RS was nice, polite, had a department that does exactly what I wanted, and was interested in talking with me. I could not believe it. To think, the impact of ONE article in Rolling Stone will be 2000 Times BIGGER then ANYTHING the SF weekly will EVER do for us, and it was that simple.

So it hit me like a ton of bricks. At 30 the world tells you to have a back up plan, to be realistic, etc. etc.. If you tell people you wanna build a CAR in your garage that will do 200mph from your own idea and with your own hands, and sell it for 600K.. They'll tell you, you're insane, and better have a back up plan. BUT, here's the interesting thing.. You know how many people are trying to BUILD that car? VERY VERY Few.. You know how many have a backup plan of working for a Porsche dealership? THOUSANDS.... It's really really eye opening when you learn to think big. Ask Big, and be confident. 99% of the world is HOPING for average and mediocrity. 1% is working for EXCELLENCE.. get the math? It's easier then you think.. THAT'S the brilliance.